by tcarlson | Dec 6, 2009 | Featured Articles
Are you wondering if it’s time your website had a facelift? Here is a quick test.
- Has it been more than a year since your website was last updated or reviewed?
- Have there been changes in your products/services, or do you need to update any staff or contact information on your website?
- Have there been developments in your industry that should be addressed on your website?
- Is your website starting to look stale? (If the design is older than 2-3 years, it probably is).
- Are you interested in Social Media (Facebook, Twitter, Blogs etc) but not sure what they are or if they could help your business? (more…)
by tcarlson | Nov 25, 2009 | Promotional Techniques
The subject of SEO or search engine optimization, especially related to Google, can consume hours of your time when you try learn what is best to take your site to the top. Although Google is famous for being tight lipped around their algorithm that produces search results they have recently released a PDF guide for fine tuning your website title tags, meta descriptions, navigation and search engine friendly urls.
Search Engine Optimization Starter Guide (PDF)
This is a very helpful guide for configuring the settings of your site. When making changes to your site, I would follow Google”s recommendations to the T. All the info in this guide is easy to understand and implement. Also make sure you start your SEO practices early on in the development of your site. It will save you lots of time in the long run.
If for any reason you feel like you would like help in the implementation of SEO best practices for your site I would be happy to assist you with the development of your content. Just get in touch.
by tcarlson | Nov 25, 2009 | Promotional Techniques
While developing a site for a client I was surprised to hear their request to remove the RSS icon. I realized that they were not familiar with the benefits of subscribing to RSS feeds to follow their favorite online content so I decided to write this post for anyone not familiar with using RSS feeds.
The Benefits of Using RSS Feeds
RSS saves time. It’s as simple as that. The amount of information that I am able to follow using RSS feeds is astonishing. Suppose you have 50 sites and blogs that you like to visit regularly. Going to visit each website and blog everyday could take you hours. With RSS, you can “subscribe” to a website or blog, and get “fed” all the new headlines from all of these 50 sites and blogs in one place, and see what’s going on in minutes instead of hours. Once I discovered using RSS feeds to follow content it quickly replaced my old way of bookmarking a site in my browser. Now all the new content from my bookmarks is automatically updated in one place for me to see every time I open my browser.
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by tcarlson | Nov 25, 2009 | Promotional Techniques
By definition, Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engines via search results for certain keywords.
Typically, the earlier a site is listed in search results, or the higher it “ranks”, the more searchers will visit the site. SEO can also target different kinds of searches, including an image search, local search, and industry-specific vertical search engines.
How does it work?
SEO employs a variety of techniques, mostly geared towards determining how search algorithms work and the type of searches being conducted. Site attributes like coding, content, and structure all play a role in impacting SEO.
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by tcarlson | Oct 17, 2009 | Featured Articles
Welcome to 540 Dzine!
We’re working on this new website thingy and we haven’t added all the content back into it yet so please have a look around and be patient, we’ll get it added soon.
